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THE ECONOMICS OF LGBT INCLUSIVITY

Learn How to Reach this Loyal Segment of the Market



Stepping out of the boardroom and onto the regional, national or global stage in support of the LGBT community can affect the bottom line in positive, successful ways. When a company demonstrates its support for the LGBT community and for its LGBT employees, customers (both LGBT people and their supporters) take notice and respond with their dollars.

On the flip side, the recent rise of legislation that discriminates against the LGBT community in states such as Indiana and North Carolina has proven how critical the economics of LGBT inclusivity can be. In North Carolina alone, the estimated losses of companies visibly and vocally choosing not to do business totaled over $630 million.

In a decade where consumers have a direct relationship with corporate brands via social media, where demand for corporate social responsibility is on the rise, and Americans are growing more intolerant of discrimination, businesses are taking note and responding accordingly in visible, authentic ways. Areas of marketing, public policy, and HR are seeing much of this change.

Panelists will discuss the business case for diversity and inclusion and describe how LGBT inclusion and outreach has helped their companies. Learn about ideas and opportunities to be more inclusive in your business and reach the loyal LGBT community.

Panelists Include:

  • Drew Ness, COO, 1st Security Bank
  • Mari Hirabayashi, Senior Marketing & Sales Specialist for the Pacific Northwest, Amtrak
  • Tom Moore, Partner, Transaction Advisory Services, EY
  • Gil Rich, Sr. Learning Specialist, Policy Co-Chair, Starbucks


Moderator:
Rachael Brister, LGBT Strategist, GreenRubino

Schedule:
7:30am: Breakfast
8:00am: Program and Q & A
9:00am: Networking

This program is brought to you by GreenRubino and the World Trade Center Seattle.

Thursday, April 20, 2017 
7:30am to 9:30am

Cost
WTCSE Members | $35
Non-Members | $45

World Trade Center Seattle
2200 Alaskan Way
Seattle, WA 98121  map

Questions?
Contact the WTCSE Concierge
at concierge@wtcseattle.com or
206.441.5144